The BBA Program is designed to provide both a portfolio of strong functional skills and the ability to apply, adopt and integrate those skill in different management settings. The institution promotes discussions and debates, leading to collaboration of ideas and research. The program focuses on essential disciplines underlying management and operational areas of business while allowing students to choose from a variety of courses and professors.
Courses of BBA
SEMESTER-1
Principle of Design Management
Advertising & Public relation
The Industry & Textile & Garments
History of Fashion
Global Trend Pre-09 & post-o9
Trend Forecasting by Research
Information Technology
Business Communication |
SEMESTER-2
Retail Revolution in India
Marketing & Sales Management
Marketing tools & elements
Human resource Management
Communication Mix + Process
Franchisee Management & operation
Direct marketing tools & techniques
Customer Relationship Management
Merchandising Management |
SEMESTER-3
Brand Promotions & Management
Introduction to Mail
Marketing Research & Analysis
Questionnaires & interview
Data compilation & lead
Generation
Advertising & PR
Creative Advertising Basics
Brand Positioning |
SEMESTER-4
Customer Relationship Management
Supply Chain Management
Advanced Marketing Techniques
Marketing & advanced Campaigns
Retail Marketing Management
Event Management Fashion |
Semester-5
Business Strategy
Management Controlling System
Value Delivery System
Event Fashion Management
Fashion Business Practise
Service Marketing |
Semester-6
Degree Projects:
Setting up a retail outlets
Inttegrated Communication
Marketing Mangement
Fashion magazine Production
Fashion Show |
Eligibility : 10+2 from any discipline.
Should appear in selection test and mock interview
Duration : THREE year including 6th semester
ADMISSION PROCESS
Selection Procedure : Apart from the academic background needed to satisfy the eligibility for various courses, GIFT considers other factors to select candidate who possess a high potential to leadership and a desire to learn. The admission board will give preference to candidates who have demonstrated above average academic performance, good results in competitive exams, visible initiatives in extra curricular activities in school and college, in the workplace, or within their communities. Candidates should demonstrate leadership potential, social consciousness, maturity, ambition & a drive to excel in their chosen field.
APPLICATION PROCEDURE :
Procure the Application Form & Prospectus for Rs.500/- at the campuses or send in Demand Draft payable at Kolkata in favour of ‘G.I.F.T’.
Fill up the Application and submit with all documents including past credential, certificates, Entrance exams results, and others as per the specific course requirements.
For courses which require the Group Discussion & Personal Interview, make sure you bare appear on the specific date in case you are shortlisted.
After Selection, fill up the Registration Form & submit the required documents, photographs and complete all other formalities within the deadline announced.
Fee Structure
Sem
|
University fees [ Rs.] |
Institution fees [ Rs.] |
Total [ Rs.] |
|
|
|
|
1st |
9,500/- |
19,500/- |
29,000/- |
2nd |
9,500/- |
19,500/- |
29,000/- |
3rd |
9,500/- |
19,500/- |
29,000/- |
4th |
9,500/- |
19,500/- |
29,000/- |
5th |
9,500/- |
---------- |
9,500/- |
6th |
9,500/- |
---------- |
9,500/- |
Admission fees: Rs. 15,000/- (one time payment on admission)
Institute Registration:- Rs. 11,000/-(one time payment).These fees Include placement support, internship program,lab fees, Library fees, Industrial training program & student development fees.
Support facility: - Includes industrial training Rs-5000/-each semester.
BANK LOANS : GIFT shall help all the students with the processing and disbursement of the loans.Loans are available to all students subject to them meeting the loan & documentation requirements of the banks.
SCHOLARSHIPS : Deserving students are provided scholarship and also merit scholarship on the basis to help them subsidies the cost of education. GIFT has its own scholarship test, but often considers performance in other competitive examinations as a fair indicator of the candidates’ caliber. Test are followed by the personal interview and group discussion to understand the overall ability of the candidate.
